"The beginning of wisdom is to call things by their right names."
Too many companies are trying to redefine the responsibilities of a given position by adding on functions to compensate for budgetary shortfalls.
Read MoreSimon Sinek is not someone I have known a lot about. But after being encouraged to read his book, Start With Why, I’m not inclined to learn more about his philosophies.
Read MoreOf all the words that exist throughout the marketing world, none, NONE, bother me more than the application of the word, awareness.
Read MoreBased on last week’s post, we can see that proficiency is over-rated, at least when compared with one’s achievements. This leaves us with one question…what should we consider when vetting a candidate, consultant, or otherwise, in addition to one’s achievements?
Read MoreI am baffled by this delusion that experience with a specific tool matters more than overall industry experience.
Read MoreOne of the themes of this blog is to point out the lunacy that exists when companies change the definition of a word or phrase to help elevate their brand. Companies today (ahem, Forrester), offer marketers countless toys and tools – while not (actually) providing solutions.
Read MoreOne of my biggest pet peeves as a marketing technologist, namely one with significant experience with email marketing, is job descriptions.
Read MoreOf all the abuses of the English language that people use to try and lie their way into appearing credible, none is more impactful on society than the line that continues to blur between what constitutes a fact versus an opinion. At their core, all of politics, marketing, sales, media, and more state “assertions and opinions, masquerading as facts.” (Bob Hoffman)
Read MoreWithin the context of this blog, we need to consider solely this excerpt from the definition – “faithful to a product.” But that doesn’t really…
Read MoreObjective Opinion definitions*: Objective – “expressing or dealing with facts or conditions as perceived without distortion by…
Read MoreSometimes, what bothers me isn’t that improper or illogical names are associated with different marketing concepts but rather that useless terms and practices…
Read MoreI chose analysis this week because it baffles me how much this term is abused by marketers, Business Intelligence (BI) companies , and more…
Read MoreThat’s the definition (according to the company that defined it). And while I am going to try, try not to deviate from the intention of this blog…
Read MoreThere is literally not one day that goes by where someone isn’t challenging me that my arguments against the application of certain definitions…
Read MoreRather than actually being relevant, companies often try to create products or manipulate the definitions of terms in an effort to instill an illusion…
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