"The beginning of wisdom is to call things by their right names."

– Chinese Proverb
January 5, 2022


Limitations, masquerading as simplicity.

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September 2, 2021

Building a PROPER marketing operations team: Why some...

Too many companies are trying to redefine the responsibilities of a given position by adding on functions to compensate for budgetary shortfalls.

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August 13, 2021

Organizational change: Think ‘what’ not ‘why’

Simon Sinek is not someone I have known a lot about. But after being encouraged to read his book, Start With Why, I’m not inclined to learn more about his philosophies.

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August 2, 2021

“I’m aware of you” – George Costanza

Of all the words that exist throughout the marketing world, none, NONE, bother me more than the application of the word, awareness.

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July 29, 2021

The natural abilities of a true Martech professional…

Based on last week’s post, we can see that proficiency is over-rated, at least when compared with one’s achievements. This leaves us with one question…what should we consider when vetting a candidate, consultant, or otherwise, in addition to one’s achievements?

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June 24, 2021

No, you are not proficient with Martech Tools…

I am baffled by this delusion that experience with a specific tool matters more than overall industry experience.

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June 3, 2021

Business Automation. It isn’t what you think…

One of the themes of this blog is to point out the lunacy that exists when companies change the definition of a word or phrase to help elevate their brand. Companies today (ahem, Forrester), offer marketers countless toys and tools – while not (actually) providing solutions.

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May 28, 2021

Yes, I ‘can’ do it. Get Job Description...

One of my biggest pet peeves as a marketing technologist, namely one with significant experience with email marketing, is job descriptions. 

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May 5, 2021

Who made you an expert?

Of all the abuses of the English language that people use to try and lie their way into appearing credible, none is more impactful on society than the line that continues to blur between what constitutes a fact versus an opinion. At their core, all of politics, marketing, sales, media, and more state “assertions and opinions, masquerading as facts.” (Bob Hoffman)

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March 3, 2021

Loyalty. Loyalty Marketing isn’t a thing…

Within the context of this blog, we need to consider solely this excerpt from the definition – “faithful to a product.” But that doesn’t really…

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February 23, 2021

Objective Opinion – two conflicting ideas…

Objective Opinion definitions*: Objective – “expressing or dealing with facts or conditions as perceived without distortion by…

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February 16, 2021

Sales Enablement. Why? Just…Why?

Sometimes, what bothers me isn’t that improper or illogical names are associated with different marketing concepts but rather that useless terms and practices…

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February 9, 2021

Analysis and the BS artists who want you...

I chose analysis this week because it baffles me how much this term is abused by marketers, Business Intelligence (BI) companies , and more…

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February 2, 2021

CX. Acronyms – typically used by those who...

That’s the definition (according to the company that defined it). And while I am going to try, try not to deviate from the intention of this blog…

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January 27, 2021

Semantics. Does the actual meaning of a word...

There is literally not one day that goes by where someone isn’t challenging me that my arguments against the application of certain definitions…

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January 17, 2021

Optimization. Is it a buzzword? I think it...

Rather than actually being relevant, companies often try to create products or manipulate the definitions of terms in an effort to instill an illusion…

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