Your Blueprint to Martech Mastery
Well, it’s a new year and with a new year, comes a fresh set of definitions we will begin exploring together. I took some time
“There’s no “’I’ in team!” How many times have you heard this line of bullshit? In marketing operations, this is usually said by people who
Professor Mark Ritson, one of my top 3 heroes in marketing talks a lot about how as an industry, we must stop applying the word
I am very proud to share that recently, in an effort to more effectively drive organizational change, I became a Certified ScrumMaster. Throughout the course
Those who know me will tell you that there are a few terms that I never use; not in life or business. One of these
I hate the SATs. Yes, I am a grown man, and I still hate them. Why? Because they are ridiculous and prove nothing about a
Let’s get this out of the way…most people in or outside of the marketing world, associate the wrong definition with the word proficiency. As a result,
I love Pee-Wee’s Big Adventure but he’s not exactly the first person to come to mind when you think about business automation. Ironically, my kids
Can is a weak word. While it represents one’s ability to do something, it does so while ignoring levels of proficiency and experience. It demonstrates
“Science is the belief in the ignorance of experts. When someone says ‘science teaches such and such’, he is using the word incorrectly. Science doesn’t