75% of marketers stated projects are often behind or end up over budget because of technology challenges and communications bottlenecks
by missing out on opportunities to act on leads quickly, create more rich and relevant experiences, and stimulate collaboration between marketing, sales 1 and customer success.
It is clear that the core reason for this is the number of disparate Martech systems being used where hindrances are caused by data that isn’t connected between systems, limiting a company’s ability to effectively leverage many benefits, such as Machine Learning, Artificial Intelligence, Behavioral-based, dynamic content, detailed analysis (business intelligence), and more.
Marketing departments and agencies dig themselves into a deeper hole with every new tool they integrate. The passing of time and the increase in technologies adopted, only leads to more complications, more disparate data, and more technology that is under-utilized and ultimately, abandoned.
There are so many solutions out there. Managing it all requires a substantial time investment. I want a partner who can lay out a roadmap for me. We have 57 vendors just in marketing technology.”
Value PropositionA significant focus will be placed on offering recommendations that end up with cost savings (or a net zero cost) compared to existing Martech spend while making improvements to Martech capabilities and efficiencies.
Labrador will consolidate and replace the tools in the marketer’s stack, reducing cost and complexity while improving efficiency and data value.
Martech AuditWhat tools are in place? Which function does each tool satisfy and are there any gaps or overlap in functionality? What do all these tools cost? What value does each tool bring?
Answering these questions is an important process for businesses to go through in order to ensure that they are maximizing efficiency and minimizing costs. But most companies do not have the expertise or ability to answer these questions internally in a thorough and unbiased way.
Labrador will conduct a full Martech Audit which will include detailed and unbiased analysis of:
The ReportYou will be delivered a full audit report of existing systems, including costs, overlaps, and efficiencies. In addition, recommendations will be provided for next steps along with actionable plans for these next steps. These recommendations and actionable plans will be able to be undertaken by the client’s internal technology/marketing teams or can be handled by Labrador or one of our partners or a hybrid of all three.
Great campaigns result from collaboration, and technology should help support that collaboration. By bringing individual brand processes together and moving to a common platform, we gain efficiencies while encouraging deeper levels of creativity across the organization.
Labrador empowers its users to have agility where they otherwise struggle to have it, improving efficiencies. This is achieved by focusing on the reduction of friction between users and departments, wasted time, while improving control over asset versioning, data and asset centralization, approval processes, training, and more.
20+ Years of Experience Bringing Innovative Solutions To Market, including multi-million dollar SaaS platforms
17+ Years of Experience Aiding Companies, Raise Financing, Establish Start-up Operations, And Managing of Administration
10+ Years of Leading Creation of Excellent Experiences for Digital-Based Products and Services, 20+ Years of Experience in Creative Design & Direction
13 Years of experience building complex SaaS software. Owner of Next Idea Tech, Inc, a custom development agency specializing in building data-rich software
Each client's needs are distinct to them. We truly look forward to bringing advocacy and objectivity to help address your Martech needs.