Category: Articles



Well, it’s a new year and with a new year, comes a fresh set of definitions we will begin exploring together. I took some time

Who made you an expert?

“Science is the belief in the ignorance of experts. When someone says ‘science teaches such and such’, he is using the word incorrectly. Science doesn’t

Objective Opinion – two conflicting ideas…

Objective – “expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations.” Opinion – “a view, judgment, or

Sales Enablement. Why? Just…Why?

definition*: “Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include