Your Blueprint to Martech Mastery
Well, it’s a new year and with a new year, comes a fresh set of definitions we will begin exploring together. I took some time
“There’s no “’I’ in team!” How many times have you heard this line of bullshit? In marketing operations, this is usually said by people who
Professor Mark Ritson, one of my top 3 heroes in marketing talks a lot about how as an industry, we must stop applying the word
I am very proud to share that recently, in an effort to more effectively drive organizational change, I became a Certified ScrumMaster. Throughout the course
Those who know me will tell you that there are a few terms that I never use; not in life or business. One of these
I hate the SATs. Yes, I am a grown man, and I still hate them. Why? Because they are ridiculous and prove nothing about a
Let’s get this out of the way…most people in or outside of the marketing world, associate the wrong definition with the word proficiency. As a result,
I love Pee-Wee’s Big Adventure but he’s not exactly the first person to come to mind when you think about business automation. Ironically, my kids
Can is a weak word. While it represents one’s ability to do something, it does so while ignoring levels of proficiency and experience. It demonstrates
“Science is the belief in the ignorance of experts. When someone says ‘science teaches such and such’, he is using the word incorrectly. Science doesn’t
Within the context of this blog, we need to consider solely this excerpt from the definition – “faithful to a product.” But that doesn’t really
Objective – “expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations.” Opinion – “a view, judgment, or
definition*: “Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include
definition*: “a detailed examination of anything complex in order to understand its nature or to determine its essential features” I chose analysis this week because it baffles
definition*: According to Forrester – “The customer experience team at Forrester has been debating the definition of customer experience for a while now, and it took
definition: the meaning or relationship of meanings of a sign or set of signs especially : connotative meaning*. That’s the definition. Well, it’s the definition of
definition: an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible*. That’s the